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Education
Diploma of International Teachers' Program (ITP) - Stockholm School of Economics, Stockholm, Sweden
Ph.D in Marketing - University of New South Wales (UNSW), Sydney, Australia Thesis: "An Investigation of Relational Competence in International Business Partnerships: a Survey of Australian-Malaysian Business Partnerships" - 2004 "Barry M. Richman Best Dissertation Award" Finalist - International Management Division - Academy of Management M.B.A - Monash University, Melbourne, Australia B.A (Honours IIA) - University of Ulster, Belfast, Northern Ireland Maîtrise es Sciences Economiques - Université de Caen, France 
Research Areas
Areas
Relational competence, cross-cultural relationship marketing, services marketing, luxury marketing and counterfeiting
Sectors
Hospitality, luxury brands
On-going Projects
- Consumer behaviour towards luxury counterfeited goods
- International services marketing research
Academic Publications
Articles
"Innovation de services: etude de cas du Plaza Athenee Paris" (M. Phan), Decisions Marketing, Dec. 2007, Vol. Octobre-Décembre, Issue 48, p. 9‑19
"Luxury Brands and Hospitality: A Dangerous Liaison?" (M. Phan), EHLITE, Jan. 2005
"Relational Competency's Role in Southeast Asia Business Partnerships" (C. Styles, P. Patterson), Journal of Business Research, Jan. 2005, Issue 58, p. 173‑184
"Relational Competence and Relationship Quality in International Partnerships: Do Personality Traits Matter ?" (M. Phan), Academy of International Business Meeting, Jan. 2001
"Can Assertive Managers Instil Higher Trust in Their Business Partners ?" (M. Phan), Australian and New Zealand Marketing Academic Conference (ANZMAC), Jan. 1999
"China: Protection of the Environment, Economic Development and the Role of Marketing - Mutually Compatible ?" (M. Phan), China International Business Symposium, Jan. 1999
"Impact of Green Regulations on Marketing Activities of Firms - An Exploratory Study" (M. Phan), Australian and New Zealand Marketing Educator's Conference (ANZMEC), Jan. 1997
Chapters
Barbie: Growing Pains as the American Girl Goes Global. In: Global Marketing. New Jersey (USA) : Pearson Education International, Warren J. Keegan, Mark C. Green. 2008, p. 143-145
Hotellerie de Luxe: L'Innovation par la Rencontre. In: L'Art de l'Innovation. Paris (France) : Nicolas Mottis, 2007, p. 125-130
Professional Publications
Articles
"L'Hotellerie de Luxe: l'innovation par la rencontre" (M. Phan), EHLITE, Dec. 2009, Vol. Winter 2009, Issue 27, p. 14‑17
Working papers
"A Dyadic Model of Relational Behaviour and Organisational Performance in International Business Partnerships" University of New South Wales - School of Marketing, janv. 00.
Other Publications
Articles published in conference proceedings
"Luxury Counterfeit Purchase Motivations: A Cross-Cultural Exploratory Study", With P. Lu. In : Conference Proceedings, Global Marketing Conference in Shanghai. Seoul (SOUTH KOREA) : Yonsei University, 2008
"Luxury counterfeit buying motivation: similarities and differences among French and Japanese consumers". In : Annual Conference Proceedings, Asia Academy of Management Conference. Tokyo (Japan) : Asia Academy of Management, 2006, p. 1-9
Awards and Distinctions
Winner of "Best Paper Award" of the Doctoral Colloquium - Australian and New Zealand Marketing Academy Conference, Sydney, December 2000
Scientific Activities
Conference Presentations
Winner of "Best Paper Award" of the Doctoral Colloquium - Australian and New Zealand Marketing Academy Conference, Sydney, December 2000 "A Dyadic Model or International Relational Competence in International Business Partnerships" - American Marketing Association - International Marketing Educator's Conference - Buenos Aires, June 2000 "High Potential Business Relationships: Surviving and Thriving in the New Asia" - Australian Malaysian Business Council "State of the Play Briefing", March 2000 "High Potential Business Relationships: Surviving and Thriving in the New Asia" - Australian Trade Commission (AUSTRADE), March 1999 "International Business Partnerships in South East Asia - Australian Trade Commission (AUSTRADE), December 1998 "International Business Partnerships - An Australian/South-East Asia Research Project" - School of Marketing and Management - Charles Sturt University Monthly Seminar Series, Bathurst, November 1998
Affiliations and Academic Responsibilities
Academy of Management (International Management Division)
Academy of International Business American Marketing Association Australian and New Zealand Marketing Association
Consulting & Other Activities
External Consultant to the Committee Colbert (French Association of Luxury Brand Manufacturers and Service Providers) - Paris France
Management Consultant for Microsoft Australia and Hewlett Packard Australia Marketing Researcher for the Chamber of Commerce of Saint-Pierre-et-Miquelon Marketing Researcher for Hammaren Trading Company Pty Ltd - Benoni - South Africa
Professional Experience
2004 - Guest Professor - China Europe International Business School (CEIBS) - Shanghai, China 2002-2003 - Visiting Lecturer - School of Hotel Administration - Cornell University, Ithaca, NY, USA 2000-2003 - Lecturer in Marketing and Marketing Discipline Undergraduate Program Coordinator - University of Sydney, Australia - 2003 "Wayne Lonergan Outstanding Teaching Award" Nominee - Faculty of Economics and Business - University of Sydney. 1999-2000 - Adjunct Lecturer - Australian Graduate School of Management (AGSM) and Macquarie Graduate School of Management (MGSM) - Sydney, Australia 1996-1998 - Lecturer in Marketing - School of Business - La Trobe University, Melbourne, Australia 1997 - Visiting Lecturer in Marketing - Asia Pacific Center of Management in Singapore and Hong Kong 1995-1996 - Tutor and Associate Lecturer in Marketing - School of Marketing - RMIT University, Melbourne, Australia 1993-1995 - Marketing Manager - "Snuff Puppet Inc." (a theater company), Melbourne, Australia 1989-1993 - Regional Sales Executive and National Purchasing Executive - Sony France, Paris
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